Article Marketing for SEO

SEO stands for Search Engine Optimization and is simply the process by which you market your site so in order to attain top rankings in the search engines. SEO is a hotly debated topic and there are many philosophies on how to go about it. Some focus on Onsite SEO and maximize their site content and structure to ideally communicate with the search engines and others focus on Offsite SEO which is also commonly referred to as link building. Article marketing for SEO purposes fits into the latter approach of offsite SEO.

SEO Can Be Risky

Like anything, however, there are good, bad and absolutely useless ways of implementing SEO and if you're not careful you can get yourself into a world of hurt. The reason is that SEO has certain rules that must be followed and many more that are suggested and undocumented. The fact is Google and the other search engines don't tell you an awful lot about what will get you good rankings. That's why search engine optimization specialists exist because they dedicate their work to understanding and testing these subtle nuances of the search engine algorithms.

For example, just recently in February of 2011, Google introduced a major search engine algorithm change called the Farmer update. Many who were caught off guard or who have not practiced sound SEO strategies and accepted best practices for article marketing for SEO were severely impacted in their rankings and lost as much as 70% of their traffic to their site. This is why we suggest that before you begin any SEO efforts - whether you're planning on doing them yourself or outsourcing them - until you have a solid understanding of SEO.

The risks for your business are simply too high to "play around" or "experiment" with SEO on your main site. However, when you follow solid practices and stay within the recommendations of people like us that live in this "SEO world" you can very safely and easily navigate the waters and be prepared for the storms of algorithm changes to come (and yes, there will be many more).

In our Article Marketing Lies free eBook we talk about these pitfalls as well as the strategies you need to take to minimize your risks. We educate you on the proper approach to SEO and give you guidelines for article marketing for SEO tactics that work today, not outdated techniques from 2006 like many of the $37, $77 and even $297 eBooks out there.